Life as an Industry Blogger

Here at Barefaced we are addicted to blogs. So naturally we jumped at the chance to get an insight into the world of fashion blogger Mags Yip. Here she tells us of a typical day in the life…

So some people think that I spend all day chatting to people on Facebook and following celebs on Twitter. Others think that I just waltz around the office taking pictures of clothes and gate-crashing model shoots for the fashion blog. I admit this is all true. Because it’s all a part of my role; I’m Mags (nice to meet you), the Social Media & Online PR Executive at Republic Fashion.

Now the first thing I’ll say is that there’s a lot more to my role than just getting to do all the “fun stuff”. My job is no doubt exciting but along with all the fun and games, also comes hours of strategy, planning and development, and an awful lot of reporting (yawn!). Being the girl who gets to look after all the social channels from Facebook and Twitter to Pinterest and Formspring, and writing /editing the Republic blogs, the Social Media & Online PR role can appear to be extremely glamorous and stress-free. Glamorous it can be. But stress-free it’s definitely not. And sometimes I get the pimples to prove it. For anyone looking to get their foot in the door in the fashion industry, there will be a long road of hard work and learning ahead, but if you can find that special role that makes you smile (and invest in some good blemish cream), it will all be worth it in the end.

Like any role, there are lows to go with the highs, and you’ll soon realise that even the most fun tasks are actually quite tedious when you do them day in day out. But my advice for you is to find something that you truly enjoy, and to take every possible opportunity you get offered.

For me, hanging around in the social blogosphere is something I enjoy doing both inside and outside of work; not only do I tap away on my keyboard for the Republic blogs, The Edit and Wear It Your Way during my 9 to 5 hours, but I also write my own blogs in my spare time; The Smart Girl’s Fashion Guide for all things style related and The Smart Girl’s Travel Guide to keep a log of my trips and journeys around the world. There are days when I think to myself, “I don’t have the energy to write another blog post”. There are days when I feel like things aren’t going as well as I’d like, and I don’t always feel like getting up so early in the morning. But I do it because I need to pay the bills and I know that 98% of the time, I do love everything about my job!

If the world of fashion is something that appeals to you when you leave school or uni, it’s really important to research the different roles properly, and that means you need to ditch the rose-tinted glasses; fashion buyers spend their days answering emails and playing with spreadsheets (not shopping), fashion designers have to deal with direct criticism of their work on a daily basis and they can’t let it upset them, fashion PR girls have to swallow their pride and suck up to the right people to make the right connections, and all of my creative work has to be target-driven because I am measured weekly and monthly on my results. So there are a lot of things to consider before you choose a career path in fashion.

Just because you love flicking through Glamour Magazine or Vogue, doesn’t mean you’re meant to work in fashion. Just because you live and breathe clothes shopping, doesn’t mean you will be happy with a life behind the scenes. Because the truth is, the perks won’t be worth it unless you actually enjoy your day to day office tasks.

I’ve always been mad for fashion but I am crazy in love with my job because I’m passionate about writing and consider myself to a pretty good blogger! So that’s my two pennies worth about working life on Planet Fashion.

You can follow Mags on Twitter or Facebook to keep up to date with her blog, and she’s even offered help and advice on any blogging questions (or finding the best face wash).


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