The fake debate

There’s nothing wrong with wanting to look your best for the summer, but when it affects your health then it’s a different story all-together. Would you be willing to put your life at risk for a tan?

It’s nearly June and the sun is out. Of course it most likely won’t last too long (typical British weather pessimist), but fingers crossed we will all be outside frolicking around in no time at all. The anticipation of summer approaching sometimes is just as fun as summer itself – planning your holiday wardrobe, playlists and day-trips can help the final days of school and work fly in.

There are other things to plan too and over-hearing a group of girls plan their summer the other day though, brought up the very un-fun topic of tanning. They were discussing how early they should hit the sunbeds before their upcoming holiday and how many times a week would be enough for a really deep tan.

We trust you’re all screaming at your laptops right now – “doesn’t everyone know how dangerous tanning beds are?!”

Because, well, apparently not. H&M’s new swimwear ad, which features model Isabeli Fontana flaunting skin the colour of coffee beans has recently caused some controversy. The Swedish fast-fashion retailer was forced to apologise after the campaign in question left doctors, critics, and cancer groups roaring with outrage. The photos are clearly altered — though Fontana, who is of Brazilian descent, is naturally bronzed, the skin tone she’s been given is closer to that of an African-American. It seems like the change was meant to highlight the contrast between the complexion and the brightly-hued bathing suits, but if that’s the case, why wouldn’t they just use a black model? The ads encourage an unrealistic level of tan as something not only achievable, but desirable.

Do you remember the BBC 3 programme “The Truth about Tanning” from a couple of years back? It was presented by Nicola Roberts who, a naturally pale skinned babe, was condemning the use of sun-beds by teens. Nicola made the documentary as part of her campaign to raise awareness about excessive tanning and have the use of tanning salons banned for under-18s. Her campaigning, launch of a make-up range for pale skin and general fashion following, has amazingly decreased the amount of young girls wanting to use tanning beds. But not completely, as it has recently been shown that 11 per cent of teenagers in the North of England have used a sunbed. Which is asking for trouble in later life with wrinkles, age spots and skin cancer.

Lying out in the sun for hours isn’t much better for you, and website www.shunburn.co.uk is a really informative website explaining everything you need to know about how to protect your skin from the sun. We at Barefaced learned that even on cloudy days you should slather on the lotion as the harmful rays can still get you without you noticing. A minimum of factor 15 should be applied daily by all – we suggest SPF30 however, because these terrible risks just aren’t worth the quest for some brown skin.

Barefaced loves pale skin and believes it is just as beautiful in the summer as in the winter.
Being pale in the summer is only a problem if you don’t look after your skin properly because it can burn much easier and should be covered up at peak times -11am til 3pm to be extra safe.

If you fancy a touch of colour and really can’t be dissuaded then reach for a fake-tan lotion! Read our beauty article on the best tans and how to apply them here. Fake-tan means you don’t have to lie in the sun over-exposing your skin without protection for some colour. According to a poll, you guys agree, as according to teenagers fake tan is the fifth best invention of the past 25 years. One thing to remember though is that fake tan does not protect you from the sun! You still need to wear an SPF, get in the habit and use one every-day, all year long and your skin will thank you. And so will we.


Leave a Reply

Your email address will not be published. Required fields are marked *

*